Ranch on a branch
How do you make something that is definitely not a holiday tradition into a holiday tradition? Well, you go after one of the biggest holiday favorites in the world and leverage their fame. Easy!
We helped Hidden Valley Ranch Dressing find a place in the hearts and minds of people around the world (2.65+ billion impressions) by creating a lovable new character named, “Ranch on a Branch” (or “Ranchie”). A limited number of Ranchie dolls were created with their own special box and illustrated storybook. They were then made available for purchase on the Hidden Valley Ranch website. After selling out within hours the press took notice, garnering over 500 TV news appearances. Suddenly, everybody was talking about Ranchie and how they needed to get one, immediately. Even Stephen Colbert!
In the end, we created an iconic character, generated millions of positive brand impressions, and helped find a place for ranch dressing at the holiday meal.
🏆 Cannes - Shortlist
🏆 PRWeek Awards US -Winner
🏆 Sabre Awards -Finalist
